Summary
Be it Maine or Marrakech, staying in touch with your customers is necessary to achieve service excellence. In a marketplace rampant with cynicism, it is often necessary for even superior companiesto reach beyond the excellence achieved by their point-of-encounter employees.
For no matter how perfect the execution, there are other factors that require a broader perspective, including: an ongoing assessment of the needs and expectations of the consumer; packaging services and promises to meet the identified needs and expectations of the marketplace; maintaining a "success" perception through examples of performance while conducting a realistic competitive and self- positioning analysis; and defining and designing valid and productive networking, rather than nonsensical association games.See the full content of this document
Extract
Customer Retention About More Than Service
In today's marketplace there is a blurring of choices for the consumer. The cause may be the sheer amount of competition or it may be the consumer's conditioned cynicism and indifference. So even if your service is excellent, co...
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